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Effective sales coaching requires three things: data, feedback, and action.

But many sales coaching software stop at the first two. They capture data, analyze rep activities, and give managers a way to share feedback, and that’s where it ends.

Effective sales coaching software adds the third layer: action. It delivers timely, specific feedback to reps in the exact moment they need it, i.e., during live calls, email exchanges, or deal reviews, not just in a 1:1 later.��

Together, data, feedback, and action create a coaching flywheel that can grow to support more reps, teams, and managers without breaking down or becoming unmanageable.

How we chose the sales coaching tools on our list

We used three criteria to find the best sales coaching software that captures data effectively, enables real-time feedback, and drives action.

• Ease of use: We prioritized tools that let you search for insights, share coaching content, and give feedback easily, without complex technical setup. That way, managers can coach in the flow of work, and reps can implement feedback right away.

• Integrations: The best coaching software connects with the core tools in your sales workflow, such as your CRM, email platform, and instant messaging apps. This makes coaching contextual and accessible.��
  
  • Coaching becomes contextual: The software pulls data directly from real sales activities, like emails, call transcripts, and CRM updates. Feedback is based on actual conversations and behaviors, not assumptions, making it more specific.
  • Coaching is delivered where reps work: Because the software integrates with the tools your reps already use every day, they don’t have to switch platforms to find feedback. Coaching insights show up inside the tools they’re already in, so it's easier to access and apply in real time.��

• Personalized, one-to-many delivery: The best tools analyze rep performance to detect common skill gaps, then give managers the ability to respond with shared coaching resources. One manager can coach multiple reps and use personalized data to inform group-level improvements.

TL; DR: 10 tools you can use for sales coaching at a glance

Here's a quick look at the 10 coaching software platforms we'll discuss in this article.��

1. �����APP

Best for bite-sized sales coaching in the flow of work��

Ideal for: Small to medium-sized sales teams looking to deliver continuous and contextual learning to reps

Pricing: Custom (Contact for a quote)

Only highly rate the quality of sales coaching they receive. For the rest, coaching is mostly:��

• Generic and disconnected from the actual sales process.��

• Repetitive and scattered across sales handbooks, call recordings, and video training, often buried in disconnected systems.

�����APP solves these problems by embedding coaching into the flow of work. Here are some key features:

i. Just-in-time learning��

���ĺ���APP delivers the right knowledge to your reps at the exact moment they need it. It lives inside the tools your reps already use — like CRM, email, and instant messaging apps — so they can access the necessary information or resources without interrupting work or switching between platforms.��

Our Chrome extension surfaces helpful training content inside Salesforce, Outreach, HubSpot, or any other web-based platform your sales team uses. It follows your reps wherever they go on the web.��

As reps switch between apps in their workflow, ���ĺ���APP recognizes where they are and displays “Speks”— short, actionable pieces of training — based on what they’re doing. The content is personalized to match what they need at the right time.��

Then there’s AI Sidekick, our personalized enablement assistant. Your reps can ask questions in the moment and receive the exact information they need to respond to a customer’s objection, close a sale, and win more deals.��

“���ĺ���APP makes it easy for my salespeople to have the information they need, when they need it, and right where they are. It's helped us do more with less and work smarter instead of harder.” — Jessica Jones. VP/GM Data Axle USA/Reseller & Talent

ii. Proactive coaching

While many sales coaching software only waits for reps to ask for help, ���ĺ���APP proactively surfaces the content they need to do their jobs so they don’t even have to search.��

Say a rep is dealing with a pricing objection email. AI Sidekick can detect this and automatically suggest resources like templates, battle cards, product sheets, etc, to help them in Gmail. This is super helpful because the rep may not know a pricing resource exists or is too anxious or focused in the moment to search for it. And that’s when they need support the most.��

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Through proactive coaching, ���ĺ���APP shifts the burden of finding enablement off the rep. Instead of expecting them to stop, search, and self-coach, ���ĺ���APP delivers guidance into their workflow when and where it’s needed.��

"���ĺ���APP being right there, right when we need it, is a game changer. The AI provides my team with the exact content or answers they need to answer emails quickly and just makes it so much easier for them to feel confident in their responses." — Jen Rogers, Revenue Enablement at ShipBob

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Learn more: How to use sales battle cards.��

ii. Knowledge Checks��

Employees forget 50% of what they've learned in an hour unless that knowledge is reinforced.��

If you’ve spent time and money on sales training, how do you ensure your reps actually retain and apply what they've learned? That's where Knowledge Checks come in.��

Knowledge Checks are simple, bite-sized quizzes that . It reinforces knowledge because reps apply what they've learned to a real-life problem.��

Let's say a rep just finished training on how to update a deal stage in Salesforce. The next time they need to complete that task, ���ĺ���APP triggers a Knowledge Check — 1-2 questions that help them recall and implement the deal setup correctly. It happens right in Salesforce, so there’s no disruption or context-switching.��

“Knowledge Checks are the perfect way to reinforce hands-on training rather than passively sitting back and listening. We don’t want our teams to go to another application and possibly get lost just to take a brief assessment.” — KIRSTEN LENNOX, TRAINING MANAGER | ROAD SCHOLAR��

2. Highspot

Best for data-driven sales coaching��

Ideal for: Sales teams that need better visibility into coaching performance and impact

Pricing: Custom pricing (but third-party resources say it costs about .��

Sales coaching is incomplete without visibility. You can give reps access to all the right resources — playbooks, talk tracks, training videos — but if you can't measure whether they’re using them or improving because of them, there's no way to know if your coaching is working.

gives you the data and visibility you need to track coaching impact on reps' performance. Here are the core features.��

i. Rep Scorecards��

Highspot tracks reps' performance in real selling situations, from how they engage with prospects to which coaching resources they use and how they handle objections and pushback.

It then generates a scorecard that rates each rep across key sales competencies like communication, negotiation, and objection handling. This makes it easy to spot performance gaps and create personalized coaching plans for reps.

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ii. AI-powered feedback

Are your sales managers too busy to listen to sales calls and provide feedback on team pitches quickly? Let AI help.��

Highspot’s copilot-assisted feedback can review sales pitches, meeting notes, and call recordings and share insights on what's working and what needs improvement.��

Reps can apply the feedback to their work immediately. Meanwhile, managers get detailed scorecards they can review later to spot coaching opportunities across the entire team. It frees up valuable time and helps them act quickly.

3. Mindtickle

Best for all-in-one coaching��

Ideal for: Sales onboarding and continuous training in large, customer-facing teams

Pricing: Custom; contact for a quote

Everyone talks about coaching reps, but who’s coaching the managers?

Sales managers might be great sellers, but coaching requires a different skill set — knowing when and how to give feedback, identifying patterns, reinforcing behavior, and guiding improvement over time. About in AirCall’s State of Sales Coaching Report said they need training to become better coaches.��

Without proper coaching skills, managers give generic feedback unrelated to what a rep is struggling with, hard to act on, or feels like a performance review, none of which helps reps improve.

turns coaching into a two-way street. It gives reps and managers the right tools, structure, and support to create a coaching culture across the organization.

It offers features like:��

i. Guided coaching for frontline managers��

Mindtickle equips managers with tools and templates to help them coach reps better. Instead of flying blind, you get:

• Ideal rep profiles that define what top performance looks like. This serves as a clear North Star to coach toward.��
• Coaching forms and templates built on real sales interactions (calls, emails, CRM activity), so feedback is grounded in what reps are actually doing.
• A scoring rubric for key competencies, helping managers assess reps consistently and identify gaps.
• Side-by-side comparisons of a rep’s current performance vs. the ideal rep profile, so managers can identify gaps and pinpoint exactly where coaching is needed.��

During coaching sessions, managers can keep the forms open, jot down notes, score performance, and recommend follow-up content all in the flow of regular 1:1s.

ii. Interactive AI role-plays��

Mindtickle's AI role-plays let reps practice real sales scenarios without a manager or peer. An AI sales avatar stands in as the buyer.��

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Managers or reps can customize the AI to match an ICP or customize the session to test a specific sales skill they are trying to improve, such as negotiations or objection handling. After each session, AI reviews their pitch and gives real-time feedback on tone, messaging, and delivery.��

Managers also get access to this data, which they can use to personalize coaching, build smarter learning paths, and reinforce skills like objection handling that directly improve close rates.

4. Bigtincan

Best for SCORM-compliant sales coaching��

Ideal for: Enterprise companies looking for a comprehensive learning management system that can be used for sales training.��

Pricing: Custom

SCORM-compliant sales coaching is built according to SCORM standards (Sharable Content Object Reference Model) — a widely adopted framework for eLearning content.

In practice, it means:��

• Your coaching content is adaptable. You can build sales coaching modules once and use them across any SCORM-compliant platform; no need to recreate or reformat content if you switch systems.
• You can track rep progress: See who completed coaching modules, how they scored on quizzes, how long they spent, and where they dropped off.
• You get data for coaching improvement: Sales leaders and enablement teams can use the data to identify coaching gaps, adjust training plans, and measure impact over time.

can be used to create SCORM-compliant sales coaching programs for enterprise organizations that don't want to be locked into one platform.��

It offers the following features:��

i. Video coaching��

Managers need to sit in or review sales calls to identify skill gaps. But reps say this process quickly becomes a .��

Bigtincan solves this problem through video coaching. Managers can create and assign role-based video assignments to reps. When the rep submits the video, the manager adds feedback, grades, and comments directly to the file. You can see how the rep performance in a simulated sales environment without reviewing recorded calls.��

It’s a more collaborative, low-pressure way to coach. Reps don’t feel like they’re being judged in real time, and you still get a clear view of how they’re performing.

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ii. Coaching AI��

Selling isn't just about what you say, but how you say it. You can have the perfect pitch, the right message, and all the facts lined up. But if your tone is off or your delivery feels disconnected, it won’t convince the client, and you’ll lose the deal.

CoachingAI uses sentiment analysis to measure reps pitch tone. It generates a comprehensive report flagging areas where you sound confident, warm, arrogant, flat, or unclear. It also tracks key delivery signals like breath control, pacing, and energy, then suggests ways to fine-tune the pitch so it feels warm, convincing, and more likely to close the deal.��

5. Ambition

Best for gamified sales coaching��

Ideal for: Gamified learning and goal-tracking for growing sales teams��

Pricing: Custom (but third-party vendors say pricing starts at about )��

With so many priorities on a sales rep’s task list (cold calls, prospecting, emails, etc), coaching often gets pushed aside unless there's a reward attached.��

Ask sales reps to complete a training task, and there might be a handful of interested persons. But add a leaderboard, a few badges, or even a public shoutout, and suddenly, they’re in. Why? .��

Gamified sales coaching platforms like tap into this instinct. It turns your regular sales coaching program into a rewards system that encourages healthy competition and drive within your team.��

Here are some of its features:��

i. Sales performance tracking��

In Ambition, managers can:��

• Track customer interactions with sales reps across all your touchpoints — email, social media, phone calls, etc. This gives managers a 360-degree view of rep performance and helps them tailor coaching to their needs and skills gaps.��

You can set both individual and team goals tied to specific sales activities and outcomes. Reps can see how their actions, like calls made or demos booked, contribute to broader revenue goals, which boosts accountability and motivation.��

• Recognize and reward top performers. When a rep hits a milestone like closing a deal or hitting a call target, Ambition sends automated shoutouts via Slack, Microsoft Teams, or Ambition TVs to celebrate wins in real time.

“Ambition has been pivotal in my daily success. As an SDR, my role is fast-paced and activity-driven. Ambition has given me the ability to track the most relevant daily activity metrics. It has a clean interface, is easy to use, and is easy to understand. Love this tool — .”

ii. Coaching effectiveness graph

Ambition’s coaching effectiveness graph shows exactly how your coaching efforts impact sales and business outcomes. You can see how often coaching is happening, for which reps, and how these interactions impact pipeline creation, closed-won revenue, and other sales metrics.��

This makes it easy to connect coaching to real business value. Instead of relying on anecdotal success stories, you can prove the ROI of your coaching programs with hard data.

In a tough economic climate, verifiable, data-driven results can protect your budget, strengthen leadership buy-in, and secure continued investment in your team.

6. Showpad

Best for coaching new sales reps

Ideal for: Mid-sized and enterprise teams looking for flexible online training options for onboarding new sales reps.��

Pricing: Custom��

About 47% of top-performing sales reps have left a job due to poor onboarding. Poor onboarding happens due to unclear expectations, zero enablement, or training that is disconnected from the sales process.����

solves this by turning onboarding into a structured, engaging, and sales-ready experience. Here are some of its features.��

i. Blended learning��

Showpad makes it easy to build onboarding programs that blend in-person training with self-paced and group learning. A single program can have interactive courses, live training, video recording, and reading resources.��

This approach gives new hires the best of all worlds:

• Flexibility to engage foundational sales resources at their own pace

• Collaboration through group sessions where they can brainstorm and learn with peers

• Real-world application during live training sessions that simulate actual sales scenarios��

Blended learning helps your reps learn faster and ramp up quickly.��

ii. Progressive tracking and analytics��

Showpad tracks onboarding progress in real-time. You can see:��

• Which modules a rep has started, completed, or skipped
• Time spent on each activity�� including videos, quizzes, and interactive content
• Quiz and assessment scores across each stage of the program

This makes it easy to spot signs of disengagement before it leads to attrition. Say you notice that a rep hasn't completed any of the quizzes; you can reach out to them proactively to see what they might be struggling with.��

Learn more: Showpad coaching software review.��

7. Second Nature

Best for AI Roleplay��

Ideal for: Sales teams with limited bandwidth looking to quickly ramp up reps.��

Pricing: Custom��

Reps want to practice specific sales scenarios, such as handling objections, pitching a new product, or qualifying a lead. However, managers and peers are often too busy to run mock calls or give detailed feedback on demand.��

That’s where comes in. The conversational sales training platform lets reps practice customer interactions with virtual buyers. The AI responds like a human and provides instant, actionable feedback on messaging, tone, confidence, and objection handling.

Second Nature offers the following features:��

i. LMS integration��

Second Nature integrates with your existing Learning Management System (LMS), so all roleplay performance data is tracked alongside other coaching insights. Managers can use this data to:��

• Better understand where reps struggle in sales conversations and create coaching resources to address it.��
• Connect practice to real-world performance. If a sales rep keeps acing training but struggles in actual customer calls, it’s a sign that they might struggle to apply knowledge and need mindset coaching to improve confidence.��

ii. Sales roleplay library��

Sales managers can create virtual roleplay scenarios tailored to specific skills, sales stages, or common objections. It’s pretty straightforward and doesn’t require any technical skills or setup.��

You can:

• Convert existing training materials into interactive roleplays
• Customize one of our many ready-made templates
• Create brand-new roleplays and courses from scratch.

Reps can go into the library and complete scenarios independently without overwhelming managers or relying on 1:1 availability.

8. Allego

Best for peer-based sales coaching��

Ideal for: Small and medium-sized teams looking to scale group coaching

Pricing: Custom

makes it easy for your sales reps to learn from each other. It also provides AI sales coaching tools for course creation, roleplay, and performance tracking. Its top features include:��

i. Peer-to-peer coaching��

Your sales reps already coach each other in random Slack check-ins, quick call reviews, or asking a teammate to review an email before it goes out. Why not streamline that process and make it part of your sales coaching strategy?

Allego can centralize peer feedback so it's easier to find, access, and use across your team. For example, reps can record video pitches and field stories and share with their teammates for feedback within the platform.��

It's better for your managers, too. They'll have access to an updated library of practical resources for coaching across the board.��

ii. Multimedia support��

Allego supports video, audio, text, and image-based feedback, making it easier for reps to share and receive coaching in ways that work for them.

Not every rep wants to be on camera, and not every moment calls for a video response. With Allego, reps can leave a quick voice note, type out written feedback, or even annotate visuals, whatever fits their style and schedule.

This flexibility lowers the barrier to participation and makes feedback more accessible, especially for remote or time-strapped teams. It also supports different learning preferences, so reps can absorb coaching in the format that resonates best with them.

9. Salesloft

Best for performance-focused sales coaching��

Ideal for: Enterprise teams looking to rapidly improve sales outcomes��

Pricing: Custom

When sales results drop, it’s not always clear why. It could be inconsistent outreach, poor messaging, or missed follow-ups, but without data, you’re left guessing. helps you connect rep activity to sales outcomes, so you can quickly find and address the root cause of underperformance.��

Here are some standout features:��

i. Cadence and activity analytics

Salesloft’s cadence and activity analytics give managers complete visibility into how reps are executing their sales motions. You can see:

• Which cadences are being followed (or ignored)

• Activity levels across email, phone, and social

• Engagement metrics like open rates, reply rates, and meeting conversions

This data helps managers quickly spot underperformance rooted in poor execution, whether that’s inconsistent follow-up, dropped steps, or low-volume outreach.

Instead of blanket advice, managers can coach with specific direction: “You’re dropping off after step 3,” or “Top performers are seeing higher reply rates because they use a multi-channel approach.”

ii. Conversation intelligence��

Even if reps follow the right process, deals can fall apart in the conversation. Poor discovery questions, talking too much, or missing key buying signals can all hurt performance.��

Most managers don’t have the time to sit and review every call, so Salesloft speeds up the process. Conversation intelligence transcribes, analyzes, and pulls insights from recorded calls, so it’s easier to:��

• Search for specific information by topic, keyword, or rep.
• Review talk-to-listen ratios
• Identify strong or weak moments (like missed objections or unclear messaging)

This helps managers better understand what happens in sales calls and identify weak points that need to be improved. They can highlight what top performers do differently on calls and guide underperformers with specific, contextual feedback, backed by actual examples.

10. MeetRecord��

Best for rep scoring and performance benchmarking

Ideal for: Small and medium-sized sales teams looking for an objective way to evaluate reps’ performance��

automatically scores rep performance using AI, so managers can quickly spot gaps, deliver targeted feedback, and track improvement over time without manually reviewing every call.

Here are some key features.��

i. Performance benchmarks

MeetRecord analyzes sales calls and scores the rep’s performance against specific benchmarks to show where they meet or fall short of expectations.

These benchmarks are based on what top-performing reps consistently do — such as how many discovery questions they ask, how they handle objections, or how much they speak versus listen. It also makes it easier for the rep to understand exactly what they need to improve to match top performers.��

ii. Personalized performance guidance

After analyzing a rep’s sales calls, MeetRecord creates a personalized performance report outlining where and how the rep falls short.��

It compares the rep’s behavior, such as how they ask questions, handle objections, or manage talk time, to what top performers consistently do. Then, it outlines specific steps to close those gaps.

Personalized performance guidance gives each rep targeted, actionable insights based on their actual behavior. This makes coaching more effective because it shows the rep exactly how to improve.��

How to evaluate sales coaching platform for fit��

Not all sales coaching tools will fit your workflow. Here are three questions to help you make the right choice:��

• What’s your current coaching culture? If you’re building from the ground up, focus on software that’s simple, intuitive, and easy to roll out, like ���ĺ���APP. A steep learning curve will only slow adoption, especially if managers are already stretched thin.

“���ĺ���APP only took a few minutes to implement and is easy to navigate. I use it to find key documents and find it a lot easier to search on ���ĺ���APP than navigate Slack channels and Google Drive.” — .��

• What problem are you trying to solve right now? Every sales leader wants to “improve rep performance and drive sales outcomes.” That’s the long-term goal, but what’s your team’s most pressing challenge today?

Are you trying to recover from a sales slump? Improve messaging consistency across your team? Or simply get control of scattered, outdated training materials?

Understanding your immediate challenge will help you choose a coaching platform that delivers ROI quickly.��

For example, if your goal is to ensure your sales team actually uses enablement materials, choose �����APP because it surfaces coaching content directly in the tools reps already use.��

• What systems do you already have in place? Sales coaching software works best when you already have a defined sales process, clear expectations around rep behavior, and an active enablement function that supports rep success.��

Be honest about what's missing in your workflow. It will help you set realistic expectations and choose software that helps you close that gap.��

For example, do you have enough sales managers to consistently coach your reps? If no, you need software that automates some aspects of coaching and lets reps learn without always relying on one-on-one manager feedback.��

If you're looking for sales coaching software that enables your reps with the right information at the right time, check out �����APP.��

With just-in-time coaching, bite-sized learning, and simple integrations with the tools your team already uses, �����APP turns insights into action, right where your reps are working.

Want to see it in action? Book a personalized demo to see how �����APP fits into your sales workflow.

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