How Employment Hero slashed SDR ramp by 25%, saved $40K in onboarding costs, and accelerated $407K in pipeline

The problem

From scattered systems to strategic enablement: Angie’s journey to scalable impact

When joined Employment Hero as the Global Head of Sales & CX Enablement, she walked into an environment that was already scaling at lightning speed with six markets, hundreds of reps, and an average of 25 product releases every week.

But velocity came at a cost.

Product knowledge was changing constantly. Reps didn’t know where to look. Managers were inundated with repeat questions. And the tools they relied on, like Confluence, were buckling under the weight of complexity.

“Just being able to maintain pace and velocity while people knew where to access information about our ever-changing product was a huge burden.”

Onboarding was rigid and resource-heavy. Learning paths weren’t personalized. And there was no clear view into whether reps were ramping properly, or why some failed while others thrived.

“We had no sales methodology. No visibility into whether people had completed onboarding. No framework to measure readiness. And managers were drowning in escalations.”

It was clear that a few spreadsheets and a 4-week bootcamp weren’t enough. Angie didn’t just need a training platform; she needed a scalable knowledge layer that would live inside the flow of work, adapt to role and region, and give her visibility into what reps were actually doing.

That’s when she turned to ��ĺ��APP.

The solution

A system that meets reps where they work

Although ��ĺ��APP had already been purchased, it was severely underutilized. Angie saw the potential immediately.

She overhauled onboarding, ripping out the legacy flow and rebuilding it entirely in ��ĺ��APP. Each role and region had its own tailored path. Learning content was broken into short, interactive Speks. Updates could be pushed instantly. And everything was embedded directly into Salesforce, Outreach, Zendesk, and the rest of the revenue tech stack.

“Just-in-time enablement is a huge value prop. With ��ĺ��APP, you never have to leave the tool you’re working in to find what you need.”

More importantly, Angie didn’t have to guess if it was working.

��ĺ��APP’s analytics told her who had completed onboarding, which content was getting viewed, what was missing, and which reps were leveraging it the most.

That’s when she noticed something game-changing:

“We saw a direct correlation between top-performing SDRs and the highest users of ��ĺ��APP. It wasn’t just usage, it was results.”

The results

The ROI: 25% faster ramp and $407K in pipeline, unlocked early

One of the first things Angie did after stepping into her role was go through Employment Hero’s onboarding program herself. Four weeks in, she didn’t feel customer-ready. And if she didn’t feel confident, she knew new reps were likely going to struggle too.

The issue wasn’t effort, it was structure. Onboarding was one-size-fits-all. There was limited personalization by role or region. Content was buried. And managers were stuck answering the same questions day after day. It wasn’t just inefficient, it was slowing everything down.

With ��ĺ��APP, Angie rebuilt the experience from the ground up. She replaced static bootcamps with dynamic, role-based journeys embedded inside the tools reps already used. New hires could learn in real time through short Speks, and leaders could track progress instead of chasing it.

The results were immediate. Onboarding time dropped from four weeks to three (up to 25% faster ramp time depending on the role!). That means reps started booking meetings 1 week earlier than before. That shift translated into more than just time saved.

One week back in every seller’s calendar equals $1,347 in hard-cost savings and a $13,572 head start in pipeline. Across the 30 SDRs hired so far in 2025, ��ĺ��APP has already delivered $447,570 in combined value, and that’s before Angie rolls the program out to the rest of the revenue team.

“Our top-performing SDRs were always the ones using ��ĺ��APP the most. We didn’t just see the pattern, we used it to coach and scale faster.”

And this wasn’t just a short-term win. With over 220+ sales reps globally, the compounding impact of faster ramp, fewer escalations, and more confident sellers continues to grow.

“We can’t be everywhere at once. But with ��ĺ��APP, the answers are. And that changes how the business operates.”

From onboarding to cross-functional orchestration

Once Angie proved the value in Sales, she expanded ��ĺ��APP to Customer Success, Implementation, and Support. Instead of isolated documentation, Employment Hero now had a shared language, shared context, and a unified source of truth across pre- and post-sales teams.

“Now, post-sales teams can access buyer personas and pre-sales resources, and our sellers can see CS documentation. The more teams you have in ��ĺ��APP, the more powerful it becomes.”

And the impact stretched beyond onboarding:

Product launches ran smoother with field-ready messaging
Outreach sequences improved with real-time access to persona cards and battlecards
Tool adoption increased through embedded guidance
Forecasting and pipeline hygiene benefited from consistent coaching frameworks

“We don’t just use it for onboarding, we use it for documentation across forecasting, product launches, and driving tool adoption. It’s embedded in everything.”

Angie’s day-to-day? Transformed.

Angie didn’t just build a better onboarding flow, she redefined enablement.

Today, she doesn’t have to chase people down to find out what’s landing. She doesn’t have to manually update 40-page SOPs. She doesn’t have to wonder what separates a top performer from someone struggling.

“I probably have two ��ĺ��APP tabs open at all times. There’s never a moment I’m not using it. If I ever left Employment Hero, I would buy ��ĺ��APP again in a heartbeat.”

Even better? The ��ĺ��APP team treated her like a partner from day one. She described this partnership as:

“��ĺ��APP isn’t just a vendor; they take feedback and act on it, sometimes in just a week. Our CSM, Josh, is the most engaged CSM we have across any platform.”

Final takeaway: knowledge doesn’t scale without infrastructure

Angie’s team spans six markets, supports 650+ reps across pre and post-sales, and juggles constant change. With ��ĺ��APP, she’s turned enablement from an overhead function into a growth engine, driving faster time to value, greater rep autonomy, and measurable pipeline impact.

“If you’re thinking about adopting ��ĺ��APP, don’t stop at onboarding. Think about what you can gain across the entire customer journey. It will unlock visibility, efficiency, and impact in ways your current tools never could.”

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