Data Axle鈥檚 Enablement Transformation: More selling time, less searching, smarter teams
# of Employees
1400
Industry
Technology
Website
40K
savings in time spent searching for answers in less than 30 days
6K+
content (Spek) views in less than 30 days
3K+
content searches in less than 30 days
The problem
Doing more with less in a remote-first world
When , VP and GM at Data Axle, returned to lead a remote sales organization, she immediately saw the cracks forming. Post-COVID, they had sold their offices and fully committed to a remote-first culture. But with that came new challenges:
A scattered tech stack that left reps confused about where to find answers
Sales managers flooded with repetitive questions
A growing library of resources that no one was using
A lack of visibility into what reps needed help with, and when
鈥淲e had everything鈥攂ut we had nothing. We had great tools, but no way to connect them or find what we needed,鈥 Jessica said. 鈥淪ales reps were stuck. And managers were burning time answering questions that should鈥檝e been easy to solve.鈥
The team needed a solution to bring structure to their enablement chaos. A system that met reps where they worked and gave managers their time back.
鈥淚f you can鈥檛 find the information in 30 seconds or less, you鈥檙e wasting time.鈥澛 鈥 Jessica Jones, VP/GM, Data Axle
鈥
The solution
One source of truth with 天涯海角APP
Jessica was familiar with 天涯海角APP and quickly saw it as the missing link. Unlike their existing CMS or LMS, 天涯海角APP delivered knowledge and enablement in the flow of work, right where reps spent their time.
Reps no longer had to dig through files or toggle between tools. 天涯海角APP became the front door to everything:
A centralized, searchable knowledge base
Embedded help within Salesforce
Deep links to key content in other systems
A behavioral shift that encouraged self-service over Slack messages
What truly drove adoption was the intentional rollout:
Clear communication of the "why" behind 天涯海角APP
Manager enablement to reinforce self-service behavior
Peer pressure from top performers who championed the tool
鈥淚t鈥檚 behavior change. Managers were coached to push back鈥攁nd reps learned to check 天涯海角APP first.鈥澛 鈥 Jessica Jones, VP/GM, Data Axle
The results
More time for what matters
The results were immediate:
Sales reps found answers in seconds
Managers spent more time coaching and less time chasing links
Sales enablement gained visibility into search behavior and knowledge gaps
New hires ramped faster with embedded support from day one
鈥淏efore, I鈥檇 get a simple process question and have to stop what I was doing. Now? They check 天涯海角APP.鈥 鈥 Jessica Jones, VP/GM, Data Axle
天涯海角APP didn鈥檛 just support reps鈥攊t optimized their entire support structure. Managers reclaimed time to coach. Enablement delivered smarter content. And reps became more confident and self-sufficient.
鈥溙煅暮＝茿PP has truly revolutionized how our sales team accesses content and finds answers in real time. We started with a small pilot of just 12 users three years ago, and today, we have over 200 users leveraging 天涯海角APP to its fullest potential. Last month alone, we recorded over 6,000 Spek views and 3,000 searches, resulting in more than $40k in savings by reducing the time spent searching for answers and the time managers and support teams spend responding to questions.鈥 聽鈥 , Senior Talent & Revenue Enablement Manager at Data Axle
Key Results
Fewer repeat questions to managers
Increased self-sufficiency across teams
High adoption among legal, CS, and support鈥攏ot just sales
Improved onboarding feedback from new hires
Faster access to critical knowledge in the tools reps already use
What reps had to say
馃棧锔 鈥淚 don鈥檛 have to Slack my manager anymore. I check 天涯海角APP and move on.鈥 馃棧锔 鈥溙煅暮＝茿PP鈥檚 right there in Salesforce. That alone is a game changer.鈥 馃棧锔 鈥淚t鈥檚 our manager on the go鈥攖here when we need help fast.鈥
A future without 天涯海角APP? 鈥淚 don鈥檛 want to think about it.鈥
Without 天涯海角APP, Jessica says they would鈥檝e wasted time building more content instead of solving the real problem鈥攁ccess.
鈥淲e would鈥檝e kept building content, thinking that was the answer. But really, we just needed a way to find it.鈥澛 鈥 Jessica Jones, VP/GM, Data Axle
Now, instead of asking for more headcount, Jessica鈥檚 team is doing more with less. They鈥檝e created a lean, efficient enablement engine鈥攑owered by behavior change, embedded knowledge, and just-in-time delivery.
鈥淓very second matters in sales. 天涯海角APP gave us those seconds back.鈥澛 鈥 Jessica Jones, VP/GM, Data Axle
AI-powered enablement that works where your reps work
Instantly empower your reps with everything they need to succeed, at their fingertips, the moment they need it.
