How Q4 Inc. reclaimed 4,000+ hours a quarter & proved a 3× ROI with ��ĺ��APP

The problem

The early skepticism and slow start

, Head of Revenue Enablement and Training at , wasn’t always sold on ��ĺ��APP. When it was first rolled out, he was skeptical. Having previously worked with clunky, ineffective knowledge management tools, he wasn’t quick to jump on board.

"Enablement tools, specifically knowledge management systems, were so clunky, so heavy, so disastrous that I was like, ‘I don’t like any of them,’" Richard says.

At first, his solution was simple: build his own internal website for training content. So when ��ĺ��APP came into the picture, Richard’s reaction was: "Oh, my. Really? Come on, man. Can’t we just build a website?"

The solution

Expanding beyond sales to a global knowledge hub

As time went on, the bigger picture became clearer. Teams outside of sales began to ask for access, and soon, ��ĺ��APP wasn’t just a sales tool anymore; it was a global knowledge hub.

"It went from a sales thing… to much more global," Richard recalls. "It’s really the octopus, because all of a sudden the tentacles went out, there’s customer support, there’s product, marketing, it just kind of went crazy all over the place."

This growth coincided with a bigger shift at Q4. As teams got smaller and employees started wearing multiple hats, there was an increasing need for access to knowledge across departments. The old siloed content model? It wasn’t working anymore.

Richard realized that ��ĺ��APP could play a key role in creating a centralized knowledge hub for the entire company.

"I plan on restructuring ��ĺ��APP almost entirely to be more of a global place of content," Richard says, recognizing that everyone, from sales to support to product, should have quick access to the knowledge they need.

The results? ��ĺ��APP usage exploded. In just 12 months, 46,000+ content views, a 23x increase from the initial 2,000 views in the first year.

The results

The All-Hands evangelist moment

One of the big “A-ha!” moments came during an All-Hands meeting, when both the CEO and CMO took time to praise ��ĺ��APP in front of the entire company.

What started as a small, grassroots tool has evolved into a company-wide enabler, with top execs publicly backing it. ��ĺ��APP moved from just another app to an essential tool that teams rely on every day.

AI Sidekick: The game-changer for adoption

The real breakthrough came when AI Sidekick was introduced. Suddenly, employees could ask ��ĺ��APP questions and get instant, accurate answers directly from the knowledge base, no more hunting through documents or waiting for a colleague’s response.

“The ability to search using AI is groundbreaking in our space. There’s so much legacy content that’s now instantly queryable with ��ĺ��APP. It’s really the force multiplier for us as it relates to enablement,” explained , VP of Marketing at Q4.

Since the December 2024 launch of ��ĺ��APP’s AI chat and content recommendations functionality, engagement has surged across the board:

Monthly keyword searches increased by 32%.
Monthly content views by end users rose 47%.
And users are asking 213 AI Sidekick questions per month on average.

If you combine post-launch keyword searches and AI Sidekick questions, that’s a total 71% increase in engagement, clear proof that AI Sidekick is making it easier than ever for employees to find what they need, instantly.

“I anticipate [our usage] going up again,” Richard says. “Our product team is now wanting to utilize ��ĺ��APP because of AI Sidekick, which Confluence doesn’t have.”

The beauty of it? Instant access to the information employees need, whenever they need it. AI Sidekick made employees more self-sufficient, slashing the time spent searching or waiting for help.

Marketing’s transformation: from content chaos to a revenue engine

When Q4’s marketing team began piping every finished launch asset from messaging briefs to demo videos back into ��ĺ��APP, the change was immediate. As Chris puts it:

“No user goes into Asana to obtain information now…��ĺ��APP is our single source of truth.”

By breaking the habit of scavenging through project-management boards, marketers and reps clawed back hours that used to vanish in Slack threads and inbox hunts.

Visibility alone, though, doesn’t stop drift. To nail the last mile, Chris layers messaging certifications in every launch:

“To drive messaging home, we have a certification exam on the content we provide in ��ĺ��APP, a verbal pitch check, and then use Gong for keyword tracking.”

What once required weeks of ad-hoc ride-alongs now happens in days, ensuring every rep tells the story exactly as marketing intends.

The arrival of AI Sidekick then super-charged discoverability:

“The ability to search using AI is groundbreaking in our space… there’s so much legacy content that’s now instantly queryable. It’s really the force multiplier for us as it relates to enablement.”

With Revenue Insights tying every asset view to pipeline, the team doubles down on content that converts and retires what doesn’t. And while AI handles the heavy lifting, humans still steer the ship:

“While AI can provide outcomes very rapidly, you still have to be able to synthesize and decide what’s important and then drive action.”

��ĺ��APP supplies the content engagement data, and product marketing turns it into go-to-market moves that keep the pipeline growing.

Real Results: A 3× ROI and impressive adoption growth

Here’s how ��ĺ��APP has paid off for Richard and across Q4:

3× ROI: Even at full list price, ��ĺ��APP has delivered a 3× return on investment, thanks to a massive boost in usage and productivity.
46,000+ views by users in the last 12 months: With 46,000 views in just the last year, ��ĺ��APP usage has grown by 23x since the platform’s initial rollout.
47,000+ searches in two years: Adoption skyrocketed, with 47,000+ searches across the company, a 20x growth in two years.
30% fewer “What’s this?” questions to managers: By offering instant access to info, ��ĺ��APP has helped deflect 30% of questions that would have gone to managers or support staff.
Reduced training overhead: Thanks to ��ĺ��APP’s on-demand, embedded content, employees can now focus live training on complex topics, while basic info is available at their fingertips.

The Path Forward: A global enablement and knowledge hub with AI Sidekick at the core

Looking ahead, Richard is all in on AI-driven enablement. He sees ��ĺ��APP evolving into a global knowledge hub that powers teams across departments with AI Assist at the core.

"AI Sidekick is that robot that goes through the library and finds the words in the book that I need without ever pulling the book out… I just need that information, right? And that’s the future," Richard explains.

Richard’s journey with ��ĺ��APP has come full circle, from skeptical user to evangelist. From reducing repetitive questions to facilitating cross-departmental knowledge sharing, ��ĺ��APP has transformed the way employees at Q4 access information.

But, the real value of ��ĺ��APP isn’t just in the ROI, it’s in the culture of continuous learning and self-sufficiency it created.

"��ĺ��APP hasn’t just changed how we work, it’s changed how we think about learning. It’s no longer about waiting for the next training session, it’s about empowering every person, everywhere, to find what they need, when they need it. That’s the future of enablement."

This partnership hasn’t just saved time and money, it’s empowered employees to be more confident and informed. And that, for Richard, is the true measure of success.

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