The ALS Association empowers their team with instant access to knowledge using ��ĺ��APP

# of Employees

100

Industry

Non-Profit

Website

50%

fewer support tickets

75%

reduction in training time

the impact

The problem

18 Salesforce instances, 400+ employees, and a growing knowledge gap

In 2020, the ALS Association unified 30+ chapters into a single national organization. But centralization came with growing pains with 18 different Salesforce instances, scattered documentation, and no consistency in how teams operated.

“Every chapter had their own CRM, their own rules, their own way of doing things. Migrating all that into one Salesforce instance was hard enough, but making sure everyone used it the same way was even harder.” — Samantha Luke, Manager of Training & Support

Massive change, limited bandwidth – Employees had to learn a brand-new, unified system while still serving the ALS community.
Inefficient onboarding – “These trainings were four straight days long … users just didn’t retain it.”
Documentation overload – “It was a hardship for my staff to constantly update 40+ page SOPs every other week when a new update was made to Salesforce.”

The solution

��ĺ��APP as the knowledge layer powering the mission

When the ALS Association discovered ��ĺ��APP, everything clicked. Literally.

“We broke down those 40+ page SOPs into bite-sized Speks. Now, updates happen in real time, not weeks later because we were avoiding it.”

With ��ĺ��APP, they finally had one platform to:

Centralize SOPs and policies across departments
Deliver in-app guidance inside Salesforce
Push urgent updates directly to staff with Spotlights
Provide flexible access via wiki, sidebar, and Chrome extension
Track views, engagement, and accountability

“We weren’t even looking for a tool that could do all this but once we found ��ĺ��APP, we fell in love.”

Now, instead of four-day Zoom marathons, new hires follow a personalized learning path with 20-minute video bursts, embedded Speks, and quizzes that actually reinforce retention.

“Before, we’d run massive live trainings every other month. Now, new hires go through short videos with linked Speks and interactive quizzes. They actually retain the info and we’ve got our time back.”

The results

Eliminated outdated PDFs by breaking SOPs into easy-to-update Speks‍
Freed up time to lead org-wide UX improvement projects‍
Streamlined communication across 400+ employees‍
Slashed support tickets as users self-serve through ��ĺ��APP

“��ĺ��APP probably replaces a full-time headcount, maybe two. It’s saved us that much time across support and training.”

And more importantly, it’s made their frontline teams more responsive.

“ALS has a two to three year life expectancy. Everything is urgent. With ��ĺ��APP, our teams get answers faster, and that means we serve our community faster.”

Key use cases

Onboarding & training: Replaced 4-day Zooms with 20-min video learning paths + Speks
SOP maintenance: No more 40-page formatting nightmares, content is updated in seconds
Spotlight communications: Critical updates delivered and tracked
Accountability & visibility: Usage analytics and search trends prove value

“We can show execs exactly how much ��ĺ��APP is being used, top search terms, views, user stats. That accountability is huge.”

What Samantha had to say

🗣️ “It actually made us want to update our processes.”
🗣️ “Communication was a mess, ��ĺ��APP helped us clean that up.”
🗣️ “If they cut budget, I’d fight to keep ��ĺ��APP. It’s that valuable.”
🗣️ “This isn’t just helpful, it helps us save time that goes back into our mission.”
🗣️ “Your company really walks the talk. It’s refreshing.”

The bottom line

With ��ĺ��APP, the ALS Association turned process chaos into clarity. What once took days now takes minutes. What was once missed now gets seen. And what was once disconnected is now unified.

“We’ve worked with a lot of vendors during this transformation. ��ĺ��APP is the only one that actually delivers on what they say and keeps improving.”

AI-powered enablement that works where your reps work

Instantly empower your reps with everything they need to succeed, at their fingertips, the moment they need it.

Get started Learn more

���ĺ���APP