1. Active Prospect in Salesforce Pardot
An active prospect is a prospect that has had at least one activity—any activity besides an email send, email open, email bounce, or opportunity.
2. Automation Rule in Salesforce Pardot
An automation rule is a repeatable, criteria-based rule that finds matching prospects and applies actions to them.
3. CRM in Salesforce Pardot
CRM stands for Customer Relationship Management and typically refers to Salesforce. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
4. Campaign in Salesforce Pardot
An Account Engagement campaign is a thematic touchpoint (similar to a source in other systems) that tracks a prospect’s first touch. A prospect’s Account Engagement campaign is set when the prospect first clicks a tracked link or lands on a page that contains tracking code.
After a prospect is associated with a campaign, the prospect remains associated with that campaign. Each prospect is associated with only one Account Engagement campaign, but you can edit which campaign they’re associated with.
5. Connector in Salesforce Pardot
These tools sync with third-party applications, like webinar services and Google Ads, and pass data between the two applications. Using connectors, you can manage disconnected marketing channels.
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6. Custom Object in Salesforce Pardot
Custom objects allow Account Engagement to run automations around custom or default objects in your CRM that aren’t default objects.
7. Custom Redirect in Salesforce Pardot
Use custom redirects to track banner ad clicks, links to third-party sites and links on social media and to access files hosted outside of Account Engagement.
8. Dashboard in Salesforce Pardot
The Dashboard is the home page that you land on after you log in. It provides a high-level overview of your notifications, active prospects, and more.
9. Dynamic Content in Salesforce Pardot
Use dynamic content to display custom HTML on your website or marketing forms, landing pages, layout templates, and emails based on prospect criteria. When a prospect matches the criteria for your dynamic content, a variation of the content displays.
10. Dynamic List in Salesforce Pardot
A dynamic list is rule-based. It automatically adds prospects when they match the criteria and removes them when they don’t.
11. Email Draft in Salesforce Pardot
An email draft is an email that hasn’t been sent yet. Drafts are created for a single list email send.
12. Email Preference Center Page in Salesforce Pardot
The Email prefere
